Why Us

Why Us


Our stores and team members are recognized throughout the automotive industry. As we constantly strive to reach the next level of customer satisfaction, we earn our way to the top of our manufacturers' highest honors. Every single department within Checkered Flag has something to brag about. Here are just a few of our success stories.  We can’t wait to see YOU at the finish line!

500 mph club


Checkered Flag team members celebrate their achievements year round – from our Annual Appreciation Picnic and Company Breakfast to monthly Winner’s Circle luncheons and all inclusive corporate trips.

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Checkered Flag has been a charitable organization and strong corporate citizen for groups such as the United Way, Salvation Army, the Hampton Roads Volunteer Council, as well as supporting non-profit agencies throughout the Hampton Roads area. Winner of the Heart of South Hampton Roads Award, Checkered Flag takes individual pride in partnering with the United Way to be a leading example of volunteerism and community spirit

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Our History

Checkered Flag Motor Car Company was founded in Norfolk in 1964. We started off selling Jaguars and cars by MG and Austin-Healey. In the next half century, the business grew to an empire of 11 locations in Virginia Beach and Norfolk with more than 600 employees. Our Audi, BMW, Honda, Hyundai, Jaguar, Land Rover, MINI, Porsche, Scion, Toyota, Volkswagen, and Driver's World dealerships come with excellent reputations, and we need people like you to maintain the top-notch customer service our clients have come to expect.

Edward Snyder, Group Chairman of Checkered Flag, sat down with Distinction Magazine to answer the question, “What is the greatest business lesson you’ve ever learned?” Here’s what he told them:

“Select the people you work with carefully and take care of them. They will take care of your customers. The most important thing is to take care of the customer because without the customer you don’t exist in retailing. Treat the people who work with you well, expect them to take care of your customers well, and if you take care of your customers well your customers will stay with you and you will do well. … It’s very important to support the community and do what you can for those who are less fortunate than yourself. 

Basically, it’s take care of people.”